Afrobeats has become more than just a genre; it’s a global cultural movement that has transcended borders, bringing African rhythms, stories, and artistry to the world. Behind the scenes of this thriving industry are powerful, trailblazing women whose talents, vision, and dedication have propelled Afrobeats to new heights. From pluggers and publicists to managers and creatives, these women are not only pushing boundaries but also creating spaces for others to thrive.
Here are 24 phenomenal women shaping Afrobeats in 2024, proving that the heartbeat of the genre is as diverse and vibrant as the culture it represents.
Stephanie Adamu – Founder, Girls in Afrobeats & Kobra Culture
Stephanie Adamu, known professionally as Stefi K, is a powerhouse in music marketing, talent management, and public advocacy with over 11 years of experience. Having worked at UMG Nigeria and as Marketing Director at EMPIRE, her career this year is marked by a series of influential achievements, including spearheading UK marketing campaigns for BNXN and Ruger’s joint EP, Asake’s Lungu Boy album, the Lungu Block Party UK, and Olamide’s Ikigai album.
Beyond her hands-on work with artists, Stephanie’s vision for empowering women in music has led to the founding of Girls in Afrobeats, a transformative initiative that advances gender equity within the industry. Stephanie’s efforts in public advocacy include releasing the first-ever “Gender Dynamics in Afrobeats Music Report” and executing the “Stay Safe” campaign with Afronation Portugal, further highlighting her commitment to promoting positive change within the industry.
As the founder of marketing agency Kobra Culture, Stephanie continues to elevate African talent on a global scale through strategic partnerships with major platforms like BBC, Vevo, and Apple. Stephanie exemplifies resilience, innovation, and a passion for fostering global cultural appreciation.
“Afrobeats is a powerful movement, and women are its heartbeat. As we rise, we break through every barrier, challenging stereotypes, redefining the game, and leading with unwavering resilience. This is our time to shine, and we’re doing it fearlessly, together.”
Ayo Simisaiye – Entertainment Publicist & Founder, For The Public
Ayo Simisaiye is a dynamic entertainment publicist with over seven years of experience across music, film, and television. Armed with a BA in Law and Journalism, she has carved a niche as a passionate advocate for Afrobeats and African culture, elevating Black and African voices within mainstream media. She has led PR campaigns for major brands like Disney, Red Bull, and Sky’s Yanga TV, while representing high-profile music clients such as Oxlade, Bella Shmurda, Yemi Alade, and the Bob Marley estate. In 2024, Ayo launched her global creative agency, For The Public, specializing in PR, marketing, brand strategy, and partnerships across music, culture, and lifestyle.
Her standout achievements include orchestrating Oxlade’s Ku Lo Sa rollout, managing the Bob Marley estate’s Africa Unite album, and spearheading campaigns for Tiwa Savage’s debut film Water and Garri, Yemi Alade’s Rebel Queen album, and artists like Ruger and Major League DJz via Cultur FM. Ayo’s expertise bridges music and film, with contributions to the London Film Festival, Gangs of Lagos, and red-carpet events for films like Matilda and Jungle. Recognized as a 2024 My Blaqbook Trailblazer and one of 9Bills’ 10 Trailblazing Women of Colour in Music, she also curated Apple Music’s First Gen UK playlist, championing diverse voices. A proud advocate for women in Afrobeats, Ayo celebrates the growing representation of women in leadership, embodying a philosophy of intentionality, patience, and staying true to one’s path while inspiring others.
“I’m really enjoying the amount of women in high places when it comes to the Afrobeats space. We really are breaking down the doors and positioning ourselves in respectable places. I am always in awe and inspired at everyone’s achievements, which makes me want to work harder.”
Daisy Mae Ogunlana – Operations Manager, Blownboy Entertainment
Daisy Mae Ogunlana is a versatile and accomplished Music Project Manager with eight years of experience in the music industry, specializing in Afrobeats and artist development. Currently the Operations Manager for Ruger and his label, Blownboy Entertainment, Daisy oversees strategic planning, team coordination, and campaign execution, playing a pivotal role in Ruger’s career, including the Ru The World album and global headline tours. Her journey began as a Business Development Assistant at a law firm before transitioning into music, where she gained expertise in management, artist liaison, PR, and campaign strategy.
Daisy’s career includes impactful collaborations with industry leaders like Platoon, Columbia Records, and Too Loud Records, where she contributed to campaigns for artists such as Crayon, Teni, and NSG, achieving international media coverage and chart success. In 2024, she celebrated one of her favorite projects, the collaboration between Ruger and BNXN on R&B. Known for her ability to merge creative vision with operational excellence, Daisy has established herself as a driving force in expanding the global reach of Afrobeats, breaking into new markets, and amplifying African storytelling through music. Her passion for creativity and resilience has shaped her journey, and she encourages aspiring women in the industry to own their voices, create opportunities, and confidently make their mark, as the Afrobeats movement continues to inspire and connect audiences worldwide.
“Own your voice and confidently make your mark. Afrobeats is inspiring audiences globally, and we’re shaping its future.”
Danai Mavunga – Talent Manager & Co-founder, Peppah
Danai Mavunga is an award-winning entertainment professional and entrepreneur with over 15 years of experience championing African music and culture on the global stage. As co-founder of Peppah, a female-led PR and events agency specializing in Black music, she has executed campaigns for major brands like Google, TikTok, and Black Tech Fest. Her career includes managing trailblazing artists such as UK-based Amapiano DJ Skyla Tylaa, where her strategic branding and partnerships have elevated the genre’s presence internationally. Danai has also worked on milestone events like the Afro Paradise Easter Edition party in Ghana, featuring legendary group R2Bees, and consulted on Black Sherif’s iconic MOBO Awards performance in 2022.
Danai’s impact extends beyond music management. She introduced African legends like D’banj, Wande Coal, and Dr. Sid to UK radio and orchestrated Major League DJz’s sold-out UK headline show in 2021, which featured surprise performances from Davido and Stonebwoy. Her work managing talents like Juls, DJ Neptizzle, and Sons of Sonix has further amplified African music globally. Recognized as a UK Trailblazer by The Voice Newspaper and an Influential Afrobeats Powerplayer by NotJustOk, she was also honored at the Global African Awards for her contributions to music and cultural development. In addition to her achievements, Danai is dedicated to community upliftment through initiatives like the LOA Foundation, which is building a primary school in Zimbabwe. Her journey reflects a deep passion for African talent and culture, which she describes as a cultural revolution showcasing the vibrancy of African heritage. She inspires aspiring women in the industry to trust their vision, embrace collaboration, and seize the opportunity to shine as the world turns its attention to Africa’s cultural renaissance.
“My journey in the music industry has been a testament to the power of passion, resilience, and the belief in African talent. The rise of Afrobeats and Amapiano is not just a genre movement; it’s a cultural revolution, showcasing the depth and vibrancy of our heritage to the world. For aspiring women in Afrobeats, my advice is simple: trust your vision, embrace collaboration, and never underestimate the strength of your own voice. The world is watching, and this is our time to shine.”
Dr. Niks – Production & Project Manager, Palmwine Music Festival
Dr. Niks is a visionary production and project manager, celebrated for her instrumental role in expanding the Palmwine Music Festival from its humble beginnings in Lagos to a global cultural phenomenon. With six years of experience in event production and artist collaboration, she has transformed the festival into a premier platform for showcasing African talent and creativity. In 2024, she achieved a major milestone by bringing the festival to New York’s iconic Central Park as part of the SummerStage series, drawing over 3,000 attendees and featuring electrifying performances from Show Dem Camp and other prominent artists.
Dr. Niks’ work with Palmwine Music Festival has consistently pushed boundaries, elevating the Afrobeats genre and fostering connections between African music and global audiences. Collaborating with artists like Oxlade, Tems, The Cavemen., and Ayra Starr, she has built a legacy of producing unforgettable experiences that highlight the richness of African music and culture. Her passion for amplifying African artistry continues to inspire, as she remains dedicated to creating vibrant spaces where the music and stories of the continent can thrive on an international stage.
“Bringing Afrobeats to a global audience has taught me that our culture’s power lies in its authenticity. Afrobeats is the heartbeat of a vibrant, global culture, and being part of its evolution has been an honour. My advice to women in the industry is simple: stay true to your roots, collaborate with others, and don’t shy away from taking up space. We are shaping the future, and your contributions matter”
Delenn Vaughan – Creative Director & Producer
Delenn Vaughan is a dynamic creative director and producer, celebrated for her innovative contributions to music, fashion, and visual storytelling. Currently working with Studio Dream while freelancing in creative direction, Delenn has made a remarkable impact on the industry within just three years. In 2024, she led creative direction for Ruger’s live show and albums by Ayra Starr and Teni The Entertainer, alongside co-directing Odeal’s “Gas Light 101” music video and shaping Kidi’s visuals.
A highlight of her career includes hosting a masterclass at Google in collaboration with Take More Photos, landing her dream role at Studio Dream, and producing and directing a fashion show in Ghana for her company, Alt World. Known for her multidisciplinary expertise, Delenn merges artistic vision with meticulous execution, earning her a reputation as a Renaissance woman in the creative industry. Driven by a passion for pushing boundaries, Delenn is dedicated to producing groundbreaking concepts that resonate and leave a lasting impact. Her unwavering commitment to innovation, discipline, and purpose continues to position her as a transformative force in creative direction and production.
“My advice to women is that our gift isn’t necessarily the specific thing we do, but the abilities we have and that can be translated in so many ways, so we should never let anyone try to box us into what they think we should be doing, we have a gift and skills to transcend anyone’s limitations.”
Erin Mills – Music Publicist & Founder, Emerald East
Erin Mills is an accomplished music publicist and the founder of Emerald East, a boutique PR agency established in 2020. With over 13 years of experience in music PR, including leading the press department at Listen Up, Erin has built a reputation for crafting impactful campaigns that elevate artists on a global stage. Since its inception, Emerald East has grown into a dedicated team of three, representing an impressive roster of talent. Erin’s career highlights include receiving a Music Week nomination for PR Campaign of the Year for Rema’s debut album, Rave & Roses. Her work with Rema has been a cornerstone of her career, securing iconic covers for Dazed & Confused, i-D, and Crack Magazine, alongside standout YouTube features on platforms like Chicken Shop Date and GRM Daily.
Beyond Rema, Erin has championed campaigns for FAVE’s Dutty Love EP, Black Sherif’s singles, and Fireboy DML, securing features in leading publications like Rolling Stone, Wonderland, and NME. She also curated impactful moments like Odeal’s appearances at Fashion Week with JW Anderson and Ahluwalia. Erin’s dedication to storytelling and her ability to bridge music and culture have positioned her as a trailblazer in music PR, helping shape the careers of some of the industry’s brightest talents.
“It’s been amazing to see Afrobeats as a movement grow, take over and establish itself as a leading genre worldwide. The music industry can be challenging, but building genuine connections with others behind the scenes is invaluable. Sharing experiences and having honest conversations with peers has made a difference in navigating the challenges. Help others where you can, don’t be a gate keeper :)”
Ekene Eze – Digital Brand Manager, Afro Nation
Ekene Eze is a rising talent in the Afrobeats industry, serving as a Digital Brand Manager with Afro Nation. With three years of experience, she has already made significant strides in the festival and digital marketing space. Ekene played a pivotal role in the Girls in Afrobeats x Afro Nation: Party Smart Guide, a groundbreaking initiative focused on women’s safety at festivals and events. This collaboration marked an important step toward creating safer spaces for women in the Afrobeats and festival scene, and she is committed to expanding this project to provide even more resources and support.
Ekene’s work on the Afro Nation Portugal 2025 marketing campaign further demonstrates her ability to connect global audiences to Afrobeats through innovative and experiential approaches. Whether spotlighting emerging talent, celebrating industry legends, or creating opportunities that push the genre forward, she is passionate about championing people in this space. Although relatively new to working professionally in Afrobeats, Ekene’s lifelong love for the genre and her position at a globally influential platform fuel her drive to shape its future creatively and meaningfully.
“It’s very easy to get frustrated & feel defeated in this industry. Trust your instincts & judgment, and surround yourself with people & things that inspire you and reassure you that you aren’t crazy. Always have a source of joy that re-centers you!”
Goodness Victor – Songwriter & Publishing Partnerships, Spotify
Goodness Victor is a driving force behind Spotify‘s initiatives to recognize and celebrate African songwriters, serving as a key member of the Songwriter and Publishing Partnerships team. Her work includes leading the EQUAL Songwriter of the Month campaigns, ensuring that African talent gets the spotlight it deserves. She was instrumental in showcasing ThisizLondon’s debut single, “PINACOLADA,” featuring Ayra Starr and 6LACK, through Spotify’s partnership with FC Barcelona. She also highlighted Dyo as the EQUAL Songwriter of the Month for August, with a campaign that included a takeover of Spotify’s Created By Women playlist and an out-of-home (OOH) campaign in Times Square.
Goodness’s career spans both the music and digital transformation industries. Before Spotify, she worked as an A&R scout at Decca Records (UMG), where she discovered emerging talent. She also spent time at design consultancies such as AKQA and Accenture Song, where she helped drive digital transformation initiatives. Through her work at Spotify, she has forged new partnerships in the publishing industry and created significant opportunities for African songwriters and producers to shine. Her dedication to championing the talent behind the music underscores her deep belief in the importance of supporting creatives.
Reflecting on her journey, Goodness shares a personal quote from Ayra Starr’s mother:
“I’ve thought about the words of Ayra Starr’s mother on The Kids are Alright often this year: ‘Go out, enjoy, enjoy what you work for, Don’t save, save, save, save, save. Enjoy it, go on vacation, be happy with your friends…’ It can be easy to accomplish so much year over year and rarely pause to take it all in, especially in such a fast-paced industry. It sounds so simple… but enjoy the journey, and take stock often.”
Nadia Muwanga – Talent Manager & Founder, IAP Creative Agency
Nadia Muwanga is a dynamic talent manager and creative strategist dedicated to elevating African music on the global stage. With a career spanning over a decade, Nadia has made significant contributions to the success of artists such as Rayvanny, Asake, and Vigro Deep. Her recent work includes managing the 2024 Rayvanny UK activation, the Asake Block Party activation, and a headline show for Nissi at SOBs in New York. A highlight of her career has been her role in building Kwamzy into a #1 artist on Beatport’s Top 100 global Amapiano charts, as well as orchestrating the highly successful Asake Block Party, which received rave feedback.
As the founder of IAP Creative Agency, Nadia has led major campaigns such as BNXN’s London listening party and Nissi’s Soho House showcase, while also spearheading DBN Gogo’s activation in Ibiza’s famed EDEN club. Currently, she manages leading talents like Vigro Deep, Kwamzy, and Moelogo, each making waves in their respective genres. Nadia’s work extends beyond artist management; she has facilitated brand partnerships with major companies such as Hennessy and AU Vodka, bridging African music with global audiences. Nadia’s journey in music began in 2010, when she launched Nottingham’s first Afrobeats radio show and co-hosted Kemet FM’s Afrobeats Show, helping amplify African culture early in her career. She later worked as the operational lead for festivals in Uganda that hosted artists like Ruger, Ckay, and Oxlade, further cementing her influence in the African music scene.
Nadia reflects on her journey with a powerful quote from Angelique Kidjo: “The Afrobeats movement is proof that our stories, our sounds, and our spirit have the power to transcend borders. My journey has taught me that persistence and authenticity are key to creating lasting impact. To the women carving their path in Afrobeats, take inspiration from the words of Angelique Kidjo: ‘If you don’t know where you’re coming from, you don’t know where you’re going.’ Embrace your roots, trust your vision, and never be afraid to take up space.”
Melissa Penny – Senior Promoter & Brand Manager, The Malachite Group
Melissa Penny is a powerhouse in the global music scene, known for her work as a promoter and event organizer, with a focus on Amapiano and Afrobeats. Originally from Manchester, Melissa’s journey began by running Afrobeats events with her best friend, and she quickly made her mark in the industry. She joined the Malachite Group, home to Afro Nation, Piano People, and Lit, where she achieved notable success, including selling out Printworks and presenting the first-ever Amapiano show at Drumsheds in London. Melissa is also behind the largest Amapiano festival outside of South Africa, hosted at Drumsheds, cementing her role as a key figure in growing the genre’s global reach.
Her career has seen her work on over 10 editions of Afro Nation worldwide, helping to amplify Afrobeats’ visibility and solidify its place on the international stage. Melissa’s impact is far-reaching, from organizing groundbreaking events to elevating Amapiano as a genre with global appeal.
“Reflecting on her journey, Melissa shares a personal mantra that drives her: “It’s the gift that keeps giving if you keep remembering your reason why. Be passionate, be your authentic self, and always speak louder in rooms you need to be heard in.” This mindset has fueled her success and continues to guide her as she champions African music on a global scale.
Liv Browning – National Radio Plugger, Plugged In PR
Liv Browning has built an impressive radio career, playing a pivotal role in promoting Afrobeats music across the UK. This year alone, she has worked on several chart-topping singles, including ‘Twe Twe’ by Kizz Daniel ft. Davido, ‘Love Me Jeje’ by Tems, ‘Me & U’ by Tems, ‘Wave’ by Asake ft. Central Cee, and ‘Piece of My Heart’ by Wizkid x Brent Faiyaz. As a National Radio Plugger at Plugged In PR, Liv has been a key player in securing radio plays, interviews, and live sessions for some of Afrobeats’ biggest stars, including Asake, Gabzy, Kizz Daniel, Ruger, and Tiwa Savage.
A standout moment in her career has been working closely with emerging artists at the start of their musical journeys. Helping them secure their first radio plays or live sessions has been incredibly rewarding for Liv, as she gets to witness their growth and excitement with each milestone. Liv’s commitment extends beyond her work with established artists; she is also a passionate advocate for better representation of Afrobeats on UK radio. While Afrobeats has seen significant global growth, Liv notes that there is still work to be done in terms of consistent, dedicated airtime on mainstream UK stations. She emphasizes the need for more platforms for emerging talent, ensuring they have the opportunity to be heard and gain visibility in the UK music scene.
Her dedication to improving Afrobeats’ representation and her role in fostering emerging talent reflect her belief that genuine connections are crucial for progress. “Build strong networks; genuine connections open doors in this industry,” Liv says, a principle she has lived by throughout her career.
Jasmin Wilson-Obruche – Tour Logistics Manager, Phoenix Touring Ltd
Jasmin has carved out a remarkable career in the music industry, managing high-profile tours and working with some of the biggest names in Afrobeats, including Burna Boy and Asake. Raised in the heart of the Afrobeats scene by parents who are veterans in the industry, Jasmin’s deep connection to the genre has shaped her journey. Her career took off in 2019 when she worked on Burna Boy’s African Giant UK Tour, sparking her passion for concerts and touring. Since then, she has expanded her role, managing large-scale shows for Burna Boy and Asake, including iconic performances at the O2 Arena and London Stadium. A career highlight for Jasmin was managing the Asake Lungu Boy Tour, which she describes as the pinnacle of her career, pushing her beyond her limits and solidifying her place in the industry.
Jasmin’s experiences in the field have not only broadened her understanding of the music business but have also honed her expertise in managing complex tours across multiple continents. With a law degree already in hand, Jasmin plans to specialize in Entertainment Law, aiming to further her impact on the industry while contributing to the growth and development of Afrobeats globally. She sees this as the next step in her career, allowing her to support artists and the industry in new ways.
Reflecting on her career, Jasmin emphasizes the importance of visibility and networking: “Put yourself in spaces where you can be seen, networking is the key that unlocks every door in this industry.” This mantra has guided her professional journey, and she continues to use it as a foundation for her continued success and influence in Afrobeats.
Ms Becks – Radio Host, Entertainment Journalist, and TV Presenter
Ms. Becks is a trailblazer in the Afrobeats world, with extensive experience as a host, journalist, and cultural ambassador. Currently hosting The Beat London 103.6FM’s prime-time Afrobeats show, she has built a reputation for spotlighting the genre’s global impact. A passionate advocate for Afrobeats, Ms Becks also hosts Weekly Fix with Ms Becks, a self-produced show, and has worked with notable platforms like News Central TV, Wireless Festival, Notting Hill Carnival, and Somerset House. Her career highlights include interviewing global stars such as Ayra Starr, Davido, Fireboy DML, Nasty C, and Kizz Daniel, as well as being a key speaker at Notting Hill Carnival in 2022. As a freelance entertainment journalist, she combines her expertise in online and broadcast journalism, offering fresh insights into the entertainment world.
Among her achievements, Ms Becks won Best Radio Host/Show 2023 at The Mainstream and was featured by BBC Introducing as an artist’s choice. Her work continues to elevate Afrobeats on international platforms, and she remains committed to fostering greater infrastructure and recognition for the genre, particularly in making sure it maintains its global presence.
Reflecting on her journey, Ms Becks shares an empowering message: “Stay true to yourself, maintain genuine connections, and keep pushing forward.” She emphasizes the importance of authenticity and building strong relationships within the industry, advising others to stay focused on their goals, trust their instincts, and keep moving toward success. As she continues to climb in her career, she likens the process to climbing Mount Kilimanjaro: “It feels like you’re climbing Kilimanjaro, but with God, it’s only a matter of time before you reach that peak.” For Ms Becks, Afrobeats has always been a part of her identity and culture, and she’s excited to see the genre’s continued rise in global recognition.
Patricia Odje – Marketing Consultant | Since ‘93 / RCA Records / Sony Music UK
Patricia Odje is an experienced marketing expert with over eight years in the industry, known for her innovative approach to bridging culture and music. As a Senior Marketing Consultant, she has worked with major artists such as Tems, Darkoo, Tion Wayne, and others. Her notable career achievements include spearheading the marketing campaign for Tems’ Born In The Wild album, driving DLT’s global expansion, and leading campaigns for celebrated artists like Krept & Konan, Russ, and Tion Wayne.
In 2024, Patricia is at the forefront of some exciting projects and collaborations. She is leading the marketing strategy for Tems’ Born In The Wild album, a milestone project that has earned significant accolades, including Silver certification for singles like “Love Me Je Je” and “Me & U.” Additionally, Patricia is overseeing the debut single campaign for Ossi Grace’s Reason, a project that showcases her ability to elevate emerging talent. Another key project in 2024 is the campaign for Qing Madi’s EP and deluxe versions, including the release of the highly anticipated “Goosebumps” single. These projects highlight Patricia’s ability to shape and execute groundbreaking marketing strategies that resonate with audiences globally.
Patricia’s career has been defined by her dedication to supporting the Afrobeats movement and her expertise in creating impactful campaigns within the music and entertainment sectors. She continues to push boundaries, expand African music’s global presence, and ensure that artists from diverse backgrounds get the recognition they deserve.
Reflecting on her journey, Patricia shares, “Afrobeats gave me a purpose and kickstarted my career. I’m grateful for the opportunities Afrobeats gave me as a specialist music executive.” Her work continues to shape the landscape of Afrobeats, ensuring its growth while spotlighting emerging talent and fostering important conversations within the music industry.
Rami Kadri – Founder | Two Tabs Social
Rami Kadri is a digital marketing powerhouse with over 11 years of experience in the music industry. As the founder of Two Tabs Social, she has worked with some of Afrobeats’ biggest names, including Burna Boy, Tiwa Savage, Amaarae, and emerging talents like Taves and Flo. Rami’s agency collaborates with major labels such as Island Records, Atlantic Records, EMI, Native Records, and Empire, delivering innovative and impactful digital marketing campaigns that have reshaped the music landscape.
A major highlight of Rami’s career came when she led the digital marketing for Burna Boy’s I Told Them album, which made history by topping the charts. She also played a pivotal role in growing Tiwa Savage’s digital presence, solidifying her status as the queen of Afrobeats. Outside of Afrobeats, Rami has contributed to the development of girl group Flo and worked on high-profile campaigns for artists like Bloody Civilian and WSTRN. Her work with DLT’s festival in Malta, where she led the digital marketing for two consecutive years, featured headliners like Asake, Wizkid, and Rema, further cementing her reputation in the music industry.
Rami’s work extends beyond artist campaigns—she was the head of digital for the MOBO Awards for two years and contributed to successful projects with companies such as LiveNation and 0207 Def Jam. She has received numerous accolades for her contributions, including being named a Music Week Rising Star in 2020 and a Music Week Black Excellence Honouree in 2024.
Reflecting on her journey, Rami shares, “It’s all about turning lessons into blessings. Everything happens as it should, and I’ve learned to enjoy the ride while staying grounded.” Her approach to digital marketing is rooted in a deep understanding of both the artist’s vision and the power of social media to connect with fans. Through nurturing and developing artists from the ground up, Rami continues to shape the future of Afrobeats and global music.
Jodeci Chin – Senior Manager, Music & Talent UK | Vevo | Founder of GLU
Jodeci Chin is a dynamic force in the Afrobeats industry, blending her expertise at Vevo with her passion for empowering underrepresented voices in music. As Senior Manager of Music and Talent at Vevo UK, Jodeci has spearheaded global campaigns for some of the biggest names in Afrobeats, including Rema, Davido, and Ayra Starr. In addition to her work at Vevo, she is the founder of GLU, a marketing and media agency that champions emerging talent and underrepresented voices across the industry. GLU’s notable project includes the Too Busy to Be Bae activation event for Kizz Daniel, a collaboration with her agency that has helped spotlight the power of Afrobeats to global audiences.
One of Jodeci’s proudest career achievements has been curating GLU itself. She created the agency to connect the dots across the music industry, offering a platform for those who are often overlooked. GLU’s launch event, which celebrated the contributions of 20 black women in the industry, was a defining moment for Jodeci, as she connected these influential figures with new faces and opportunities, reflecting her mission to empower others.
Before her success at Vevo, Jodeci honed her skills working with industry giants such as MTV and Link Up TV, collaborating on campaigns for major brands like Nike, JD, and BBC Radio 1. She also presented on Reprezent Radio, showcasing her versatility across multiple media platforms.
Reflecting on her journey, Jodeci shares, “Be the change you want to see. I believe in empowering others, and I’ve seen how networking and giving back can transform careers.” Her leadership at Vevo, coupled with her work with GLU, positions Jodeci as an influential figure in the ongoing evolution of the Afrobeats genre and the wider music industry.
Jade Busola – Talent Manager / A&R | Thisizlondon / 0207 Def Jam
Jade Busola’s journey in the music industry has been a remarkable blend of talent scouting, artist management, and strategic growth. As the manager of Nigerian Grammy-nominated producer and artist Thisizlondon, Jade has played a key role in the global success of “Calm Down,” the biggest Afrobeats song to date, featuring Rema and Selena Gomez. This milestone solidified her as one of the most sought-after figures in A&R and artist management, but her impact doesn’t stop there.
Jade’s work as an A&R consultant at major labels such as 0207 Def Jam, Atlantic Records, and EMI Records has seen her consistently spot groundbreaking African talent, including JayO, Darkoo, BenjiFlow, Adekunle Gold, and Yarden. Jade’s passion for connecting with and nurturing emerging artists was ignited when she started her career as a marketing intern at BMG in 2017. Her drive led her to an A&R scouting role at Virgin EMI, where she quickly made her mark by identifying and championing African artists who were set to redefine global music. Her management journey has included a variety of notable clients, including Nigerian Afro-RnB artist Nonso Amadi and Rwandese-Belgian star Sarah Phenom.
Reflecting on her career, Jade shares, “Building relationships and spotting talent early on has been crucial to my success. I’m passionate about helping artists real their potential and creating opportunities that propel them to the next level.” She adds, “I’m excited for the growth of popular music that’s to keep coming out of Nigeria and Africa as a whole.” Jade’s commitment to bridging the gap between African talent and global recognition has earned her recognition, including a Breakthrough Manager of the Year nomination at the MMF / Artist & Manager Awards. Her work continues to inspire, as she tirelessly works to help global talent achieve their creative dreams while reconnecting with her Nigerian heritage.
Olivia Tizie – Partnerships Manager | Afro Nation, Piano People, LIT (TMG)
Olivia Tizie has played a pivotal role in shaping the global recognition of Afrobeats and Amapiano through her work as a Partnerships Manager for Afro Nation. She has secured high-profile collaborations with global brands like Hennessy, Converse, PrettyLittleThing, and Jägermeister, helping elevate Afro Nation Portugal to new heights. “I’m proud to have helped bring global brands to the biggest Afrobeats and Amapiano festival in the world,” Olivia says.
One of her standout achievements was securing the Afro Nation Portugal 2024: Piano People Beatport stream, which she describes as “an evergreen embodiment of the magic that happens on that beach in Portugal every year.” Olivia’s experience spans multiple territories, including Ghana, South Africa, Detroit, and Portugal, where her multicultural background enables her to approach partnerships with authenticity and cultural sensitivity.
Her work has also included partnerships with Smirnoff, EMPIRE, and Havana Club, further solidifying her expertise in creating long-lasting, meaningful collaborations. Olivia’s advice for women aspiring to work in partnerships is clear: “Lead with facts, figures, and passion, and no one can dispute how valuable what you’re pushing is.”
Her impact continues to resonate globally, positioning Afro Nation as a key player in the intersection of music, culture, and lifestyle.
RAS (Rosie Ogazi, Aisha Abdulhameed, Sarah Aimunamwosa) – Event Organisers | Cokobar & Obi’s House
The trio behind RAS—Rosie, Aisha, and Sarah—bring over 10 years of experience in the Afrobeats industry, specializing in curating world-class events that amplify the genre’s vibrant energy on the global stage. RAS has become synonymous with unforgettable concerts and festivals, including signature events like Obi’s House, Cokobar, and collaborations with top Afrobeats artists such as Chike, Falz, Fireboy, and Asake. “Afrobeats is a global movement, a rhythm that speaks the language of unity and resilience,” says Rosie Ogazi. “As women in this space, we aim to amplify voices and create platforms for emerging artists.”
In 2024, RAS continues to solidify its position as a leading force in the Afrobeats movement. The collective’s collaborations with Live Nation and Afronation, along with landmark partnerships with artists like Backroad Gee, Victony, and DJ Neptune, have further established RAS as key players in the industry. Their events, known for their high-energy performances and exceptional production, have consistently sold out and attracted diverse, international audiences.
Advocates for inclusivity and diversity, RAS is passionate about creating opportunities for emerging talent and empowering women in music. “Afrobeats is more than a genre; it’s a global movement, a rhythm that speaks the language of unity and resilience,” Rosie reflects. “For aspiring women in Afrobeats, my advice is simple: trust your voice, own your power, and stay true to your roots. The industry can be tough, but the world needs your unique perspective. Don’t let anyone limit your dreams. Create, collaborate, and remember that your story is your strength.”
RAS’s legacy is built on breaking boundaries and transforming Afrobeats into a global force for cultural change, uniting people through its stories of strength, love, and freedom.
Simi Badiru – Head of Talent Relations | Trace Naija & Co-Host of F&S Uncensored
Simi Badiru is a dynamic force in the Nigerian music scene, known for her expertise in artist relations and her ability to connect the dots between artists, labels, and media outlets. As the Head of Talent Relations at Trace Naija, Simi plays a pivotal role in curating groundbreaking initiatives like Trace Sessions, where she facilitated sessions with 11 artists over three days, and Trace Live events featuring top talents such as D’banj, Young Jonn, Odumodublaq, and Mayorkun. “No matter how hard it gets, never stop! Consistency will always give you results regardless of how long it takes,” says Simi, emphasizing her belief in the power of persistence.
Beyond her role at Trace, Simi is also a Playlist Curator for Apple Music, where she influences the modern music landscape by helping to shape and define key playlists that bring African music to the forefront. She co-hosts the popular podcast F&S Uncensored, where she delves into Nigeria’s pop culture, further establishing herself as a thought leader in the entertainment industry.
Simi’s passion for discovering and nurturing new talent drives her commitment to the Afrobeats movement, which she believes is just getting started. Her work continues to elevate emerging artists, ensuring that they receive the visibility and opportunities they deserve. “Consistency will always give you results,” Simi adds, reflecting on her career trajectory and the importance of perseverance in achieving long-term success. Through her multifaceted role, she is not only helping to shape the future of African music but is also contributing to its growing global influence.
Idowu Afolashade – Product Manager and Head of Digital Sales for West Africa | EMPIRE
Idowu Afolashade has played a pivotal role in the global rise of Afrobeats artists through her transformative work at EMPIRE. As the Head of Digital Sales for West Africa, she has been integral to the success of major campaigns for stars such as Fireboy DML, BNXN, Kizz Daniel, and Timaya. Her expertise in DSP (digital service provider) relations has helped secure strategic digital placements, ensuring that African artists are positioned for global recognition. “Success is not a destination; it’s the courage to keep moving forward,” Idowu says, reflecting on the resilience and determination that drives her career.
Having transitioned from her role as Value Chain Operations Manager at MTN Musicplus to her current position at EMPIRE, Idowu has continually advanced African talent on the global stage. Notable projects in 2024 include working on Fireboy DML’s Adedamola, BNXN & Ruger’s RnB, Ayo Maff’s MAFFIAN EP, Kizz Daniel’s TZA, and Timaya’s Gladiator. These projects have not only elevated African artists’ presence but also ensured their strategic visibility on major digital platforms.
Idowu’s work is a testament to her passion for amplifying African talent and creating opportunities that enable artists to expand their global reach. She remains dedicated to ensuring that African music continues to break barriers and achieve the recognition it deserves. Through her resilience and intentionality, Idowu has become a crucial figure in the success of Afrobeats on the global stage.
Olamide-Adeola Ademeso – Project Management & Marketing | KVLT WRLD, The DIY Collective
Olamide-Adeola Ademeso, known as Lammy, is a multifaceted powerhouse in the entertainment industry, with a robust background in PR, marketing, project management, and artist development. With over six years of experience, Lammy has contributed to the success of major artists like Oxlade, Bella Shmurda, Asake, and Timaya, helping to amplify their global presence through targeted campaigns and events. “I believe in creating opportunities for emerging talent,” she says, reflecting her commitment to empowering the next generation of creatives.
As the Head of Operations and Marketing at KVLT WRLD, a creative agency at the intersection of music, lifestyle, and tech, Lammy blends her expertise in marketing with her passion for innovative projects. She is also the founder of The DIY Collective, which aims to build a multidisciplinary creative ecosystem to foster opportunities for young creatives to thrive in the entertainment industry.
Lammy’s notable 2024 projects include managing the release of Llona – Homeless Album, Bnxn & Ruger – R&B EP, and collaborating on Fireboy DML x Nomcebo Zikode x Sofiya Nzau – META. Her previous role at EMPIRE, where she managed digital sales and marketing for artists like Asake, BNXN, Timaya, and Tiwa Savage, further solidified her reputation in the industry. Through her work, Lammy has consistently placed African artists at the forefront of global music conversations. Her career is a testament to her dedication to both artist development and the empowerment of young talent, ensuring they have the tools and platforms needed to succeed in the entertainment industry. Lammy’s focus on creating opportunities continues to influence and shape the landscape of African music and beyond.
Shanae Dennis – Live Music Agent | Wasserman UK
Shanae Dennis is an influential live music agent specializing in African Electronic Dance Music (AEDM). After discovering Amapiano during a trip to South Africa in 2018, she pivoted into the music business, managing artists like Uncle Waffles, Felo Le Tee, and Oscar Mbo.
“Bringing international artists to the UK and Europe for the first time is always a challenge,” says Shanae, but the satisfaction of seeing an artist perform before a new audience for the first time makes it all worthwhile. She worked on the Champion Sounds Tour, which saw Amapiano events in large venues for the first time, including the historic first UK show for Uncle Waffles.
Shanae advocates for the preservation of cultural integrity in the industry: “Don’t compromise on culture, culture is our currency and it’s what the rest of the world want to buy into,” she says. As Amapiano and Afrobeats continue to grow in the global music market, Shanae is committed to ensuring that black music executives remain in positions of power to empower African talent.
These women represent just a glimpse of the talent shaping Afrobeats in 2024. Together, they are not only building the future of the genre but also inspiring generations of women to follow in their footsteps, breaking barriers and redefining what’s possible in African music. The future of Afrobeats is undeniably female, and these leaders are ensuring its legacy remains one of collaboration, innovation, and empowerment.
