Shawn Zanotti is the CEO and Founder of Exact, a company that specializes in sports, entertainment, business-to-business non-profit and marketing assignments.Shawn is also an author of “Top Ten PR Tips,” the author of “Embracing the Rock in Your Journey” and Co-Author of the Best selling book entitled, “Shift.”
After a successful career in broadcasting, Shawn chose to expand her media knowledge by pursuing an entrepreneurial venture. She noticed a gap between the role of an involved publicist and the client. She also noticed the need to offer publicity—let’s face it, every business, person or idea for that matter needs PR.Shawn runs the company to ensure it is superior! She works closely with client accounts to enforce branding, accountability and accuracy. Shawn is a firm believer that our success relies heavily on the clients’ success. Shawn focuses on intricate brand development through event planning that often times leave guests in awe. Shawn’s vision and determination makes for an environment where clients find family-attention to career assistance and guidance. Shawn’s success story is built upon wholehearted commitment and attention to detail. She is one of the very few successful females in an aggressive, male-dominated industry.