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Jennifer Lopez Unveils ‘Promise’, Her 25th Fragrance.

Singer, actress and fashion icon Jennifer Lopez, has announced the launch of ‘Promise,’ the 25th scent in her fragrance empire, reports WWD.

The perfume, which is now on sale online at Ulta Beauty and set to roll out in stores on the 28th of September is described as “the essence of a multifaceted and powerful woman.” It features top notes of Italian tangerine, pink berries and nashi pea, a middle of orris, jasmine sambac and dewy honeysuckle and a woody, crystallized amber base.

The “Hustlers” star, took to Instagram to share the news of the drop with her followers, posting images from the official announcement alongside the message ” Today was SOOOO special!!! Big announcement 😏 and my own beautiful pop-up shop for my new fragrance, PROMISE!!! It was so amazing inside! ” She also offered fans a glimpse of the official campaign imagery, which sees her posing in a slinky, metallic dress.

“Working with the force that is Jennifer Lopez to create something truly unique in the category has been inspiring,” Parag Vidyarthi, managing director of the license holder for Lopez’s fragrances, Designer Parfums, told WWD. “As the ultimate visionary and creative partner, Jennifer was steadfast in her pursuit to ensure Promise delivers the powerful emotional fragrance experience women are seeking.”

Congratulation to #HER!

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