The #Aboutthatcurvylife Collective Powered by Intel Ready to Make Runway History at #HeinekenLFDW2016

This is a particularly exciting time for the industry as key players like Intel, who understand the value of empowerment and exist to give technological support to platforms like ours. In this digital age, a brand like Intel keeps us connected, allowing us go further with every stroke on our keyboard is definitely one to have on your team and we are super excited they decided to come on board a project like this. Intel itself is no stranger to fashion as  it has been the official technological partner of New York Fashion Week for the last couple of years. Their current slogan #IamPowerful is in line with Aboutthatcurvylife’s message of empowerment which affirms a woman’s right to want to feel beautiful, confident and stylish at whatever size.

According to the founder of Aboutthatcurvylife.com, Latasha Ngwube; “We could not have been included on Africa’s most organic and progressive fashion event at a more strategic time. All over the world there has been a spotlight on body positivity and fashion inclusion for more than just runway sizes. This year’s theme of “Connecting the dots” is more than just a catchy phrase and we are glad to be a part of  Heineken LFDW 2016, thanks to Intel. Bringing this vision to life has been an unforgettable experience so far…my background and decade long experience in the fashion and lifestyle industry prepared me for this role as Creative Director of the #Aboutthatcurvylife Collective and this is only the beginning”.