Meet Ololade Fasuba-Adeleke, Esthetician Extraordinaire, on a mission with Vhue Skin.

As the beauty and aesthetic industry continues to grow at a rapid pace, there are people worth watching at the forefront of that movement. Ololade Fasuba-Adeleke sits at that table as an esthetician who has prior experience as a cosmetic scientist. She contributes to this growing market designed to elevate consumers’ desire to enhance their personal appearance and well-being.

Having graduated from the University of Lagos in 2013 where she studied Cell Biology and Genetics, her passion for chemistry combined with her historical challenges with acne as a teenager led her to explore the world of cosmetic science. She later took specified courses internationally and became a licensed esthetician.

Ultimately, working in an industry that is divided into several segments, of which skincare is the largest, estheticians are driven by increasing consumer awareness and an increased demand for anti-aging products. There is also a major emphasis on inclusivity as brands expand their product lines to cater to a diverse range of skin tones and types.

In line with this, in 2016, Adeleke founded Viviglow Skincare and released an array of products to help black women tackle their skin problems. By 2022, she felt the need for a reviewed brand identity as the brand at the time, Viviglow, needed to scale internationally and serve a wider audience. From this need, Vhue Skin was born with a renewed mission to help women of all hues tackle skincare issues with newly improved products that are scientifically formulated with ingredients to help fight hyperpigmentation, acne, body acne, dehydration, and others.

 In 2019, Adeleke honed her skills and started helping people treat skin issues by providing advanced skin treatments like targeted chemical peels, micro-needling, dermabrasions, advanced skin consultations and analysis with new and improved technologies and many more services. Her goal in the near future is to mentor more skincare enthusiasts and young talents by helping other budding estheticians advance their skills in the skincare industry.

Can you tell us a bit about your background and the motivation that led you to become an esthetician?
My passion for science and love for chemistry led me to delve deep into the world of skincare and product formulation but my need for clearer skin particularly, allowed me to stay the course and explore more about advanced skin treatments.

When you came up with Vhue Skin, the aim was to expand the brand for the sake of being more inclusive. Why was this important to you and how would you say this aspect has contributed to the shifting beauty and cosmetic industry in general?
Vhue Skin originally started as Viviglow and after a few years in existence, we realized the word “glow” had lost its touch in the industry as it was gaining momentum as a code word for bleaching.

It was at this point, I made the decision to rebrand the business and we changed the brand name & product packaging. What did allow us to do is to be able to compete on an international scale and also remain through to our mission. After rebranding to Vhue Skin, the goal was simple, science-backed skincare for all skin tones and I’ll say from 2022 till date, we have stayed true to our mission.

Nonetheless, over the years of being in business, the ethos of the brand has remained the same; to help people who look like myself or have skin care concerns like myself, feel better in their skin.

It’s not news that the beauty industry is ever-evolving, volatile, and the most opinionated industry ever, but the standards of cosmetic science, especially as relating to skincare and product formulation, remain the same, and with that being certain, the business is able to accommodate and present itself as a refreshing sight to various skin care needs.

How do you approach continuous learning and professional development in your field?
I am a big preacher of learning and self-development and as it relates to being an esthetician, I strive to achieve at least 2 top-notch certifications every year but at intervals, I plug into various workshops and learn from several gurus in the beauty industry.

I’m also launching my own masterclasses this year and what’s a better way to learn than to teach other people?

There is an emphasis these days on seeking out professionals who represent the same demographic. What are the most common skin concerns you encounter among the Black/African community and what are some challenges you face in the beauty industry? Would you say you have overcome them?
As an esthetician working with black skin. The most common skin concerns people face are acne, hyperpigmentation, melasma, and eczema.

Very rarely do we see psoriasis or seborrheic dermatitis.

Can you describe your approach to conducting a skin analysis for new clients or clients hoping to use your services?
At my Medspa, we always make sure to take consultations on an individual basis, meaning you can’t have a consultation by proxy or in a group. We take into consideration medical history and lifestyle.

For medical history, we make sure to ask adequate questions about current health conditions, and what drugs or supplements the individual might be on. We have also found that for most women, hormonal drugs like birth control tend to affect skincare procedures and results.

For lifestyle, we make sure to ask questions regarding activity levels, whether sedentary or very active. If they go to the gym frequently and how often they may come in contact with germs, what type of supplements they use?

Technology is an important tool in your field specifically. How have technological advancements enhanced your treatments, and can you give examples of essential equipment you use?

Technology has helped advanced skincare treatments and also helps us track results.

An example is the LED light, which works on various wave lengths to penetrate the skin at different levels, basically to treat acne-causing bacteria and improve collagen construction. Another device is the microneedling pen, which uses nano-microneedles to induce collagen production, fill in scars, and accelerate skin renewal.

We also have the hydro-dermabrasion machines for smoothing and instant hydration, or plumping and the micro-dermabrasion machine for smoothing rough textures.

Are there any emerging trends or new technologies in aesthetics that you are particularly excited about? What does the near future look like for you both personally and professionally?
Laser skin resurfacing technology! That’s the future for Vhue Skin and what I’m most excited about for now. So if you’re open to investing, hit us up!

What are the most valuable skills you believe one should possess if they are interested in this field?

Skills can be learnt on the job but passion is one thing you can’t teach and that is what really drives you through.

In my opinion, it is a necessary factor to drive your success in the skincare industry because the hours are long and if you don’t have genuine passion and interest in your clients and their skin concerns, you’ll fall off.

Integrity will also drive you far and give you the power to refuse certain requests. Analytical skills would also help you, being able to analyze your clients’ skin and adequately advise. Communication skills are also required, as you’ll need to communicate clearly with your clients.