In a heartwarming cover interview for British Glamour’s biannual autumn/winter issue, the 45-year-old fashion and beauty mogul got real about her wrinkles, and more importantly: not letting them bother her.
She added that working in beauty has been a big part of that, and that she hopes to inspire women everywhere to accept themselves as they are. “I want to spread the word that everybody should feel like the best version of themselves. To look after what you have. I want to tell people to own who you are. Yes, we – and I – have wrinkles, and that’s OK!“
To walk her talk, Victoria kept her wrinkles on display in all of her brand’s campaign imagery. “I believe people want to see pictures that are real,” she told the magazine. “When I was going through the imagery with the team, it wasn’t about perfectly retouching things. It should just be about having the best skin you can have,” she added.
Victoria’s first foray into beauty since her 2017 collaboration with Estée Lauder launches in September – cofounded with her CEO, former Estée Lauder executive Sarah Creal – with eye products ranging from eyeshadows to liners. Then comes lips (Victoria is coveting “the Signature Lip Tint – I put it on my lips as a base and on my cheeks”) in October and skincare in November. Their mission is to deliver the cleanest possible products with the ‘honest’ imagery to match, accompanied with the hashtag #NotPerfect.